Right-brain, left-brain Brand Leader driving Brand Energization for legacy and emerging brands across CPG, retail, technology, spirits, financial services, automotive, and entertainment. A natural ideator who connects the dots others miss, pairing business goals and consumer insight with forward-thinking creative to turn overlooked brands into category standouts.
Operates seamlessly from brand strategy to flawless execution, building integrated programs across digital, social, retail, ecommerce, packaging, and experiential channels in both agency and corporate settings. Builds and develops high-performing creative and marketing teams, standing up in-house agencies at Redbox and Valspar and global marketing functions at Beazley and Sunstar.

KEY SKILLS
Brand Strategy & Positioning | Brand Architecture | Integrated Marketing Communications | Go-to-Market Strategy | Product Marketing | New Product Development | Consumer Insights & Market Research | Shopper & Retail Marketing | Omnichannel Campaigns | DTC & Ecommerce

CREATIVE
Creative Direction | Ideation & Concept Development | Brand Identity & Visual Systems | Brand Books & Guidelines | Content Strategy | Packaging & Merchandising | Experiential Marketing

TECHNICAL
Adobe Creative Suite | Adobe Photoshop | Adobe Experience Manager (AEM) | Web Content & CMS | Social Media Platforms | Email Marketing | Ratings & Reviews Management | KPI Tracking

LEADERSHIP
Team Building & Development | In-House Agency Leadership | Global Team Leadership | Cross-Functional Alignment | Executive Stakeholder Engagement | Agency & Vendor Management