An Innovative Brand Leader with successes from both the agency and corporate perspectives. Grew up on the Agency side as a “creative” that evolved into leadership roles focused on Consumer Engagement and Brand Strategy. Most recently, my passion has been working direct with companies, in either a consulting or on-staff role, focused on “Brand Re-Energization” including Marketing Strategies, Business Building, Creative Services, and Consumer Engagement.

With Ideation at my core, I’m a “right-left brain” brand builder who connects the dots that others may not see. My unique background allows me to tackle challenges and opportunities with a mix of business goals, marketing strategy, consumer insights, forward thinking creative solutions and flawless execution.

  • Brand Development & Re-Energization
  • Leadership of Marketing & Creative Teams
  • Ideation, Concept Development & Execution
  • Consumer Research & Strategies
  • Online Marketing & User Experience
  • New Product Development & Launches
  • In-Store Programs & Merchandising
  • Promotional & Sales Programs
  • Advertising Strategies & Analytics
  • Packaging Development & Program Management

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Head of Global Marketing

2022 – present

  • Develop the global corporate marketing plan in support of the company vision that reinforces and builds upon Beazley’s positioning in different markets.
  • Develop a global approach to product and campaign planning and lead all activities in support of those efforts.
  • Build a robust global digital footprint through the development of a digital-first strategy.
  • Design omnichannel campaigns that drive preference for Beazley. Set clear objectives and manage, monitor, and report against effectiveness and ROI.
  • Build and manage a global brand, marketing, digital, and social team.
  • ead initiative to double business in 5 years – achieved 2 years of double-digit growth in a historically +2% business.
  • Defined the “Dremel User Journey” and expanded all supporting ecosystems, tactics and touch points.


Sunstar Americas (SAI)

Director of Integrated Brand Communication, Marketing Services & Creative Direction

2020 – 2021

  • Developed and managed the look, tone and manner for all Sunstar CPG and Professional brands (including G•U•M) for the US, Canada, and Latin America markets.
  • Directed the G•U•M Brand evolution including Communication and Content Strategies and launching updated Brand Book for consumer and professional channels.
  • Built the Integrated Communications discipline team and the expansion of the Marketing Services group.
  • Development of the new G•U•M Brand packaging system and execution across all markets.
  • Leading the SAI Digital Evolution including the launch of the Adobe Experience Manager.
  • Development of our Social Strategies including content development, community management and KPIs.
  • Lead the development of Ecom Strategies including content and ratings and review management.
  • Driver of New Product Development and Distribution Expansions.


Zanik Design, Inc.

President : Founder

2006 – 2022

Zanik Design is my marketing, branding and creative consultancy firm. Assignments include programs for both agency and corporate clients.

Featured Accomplishments:

Pangea MoneyTransfer

  • Brought in to own and drive the evolution of the Pangea brand.
  • Developed the strategic foundation of the Pangea brand architecture and champion the brand internally and through all our external touchpoints.
  • Built a team (internal and external) to develop, execute, and measure the Pangea’s brand across all segments, countries, and channels.

  • Branding and launch of including identity, website architecture and user experience, advertising, direct marketing, email, online and affiliate programs.
  • Directed retailer programs and the development of over 1000 food and gifting products.

Windy City Motorcycle Co.

  • Defined strategies for structure, marketing, and processes for the newly created world’s largest Harley-Davidson Dealer Group.
  • Branding and positioning for the holding company (WCMC) and each dealership competing in the same market.
  • Launched the Marketing and Events Team to support the entire network.

Learning Resources

  • Successful US and International new product launch in the B2B Educational channel and to the B2C Business and Home markets.
  • Program included product design and naming, branding and positioning, packaging, user experience and B2B/B2C launch strategies.

Macy’s : One Eleven Events

  • Integrated branding and positioning, launch and acquisition strategies for Macy’s catering and events brand.

Big City Restaurants : Lush Wine & Spirits : Wine-O-Rama

  • Developed and launched numerous wine, spirits and beer products and brands.
  • Concepted, tested, launched and promoted various restaurant concepts and locations.


Bosch : Dremel

Director of Brand Marketing

2014 – 2016

  • Lead initiative to double business in 5 years – achieved 2 years of double-digit growth in a historically +2% business.
  • Defined the “Dremel User Journey” and expanded all supporting ecosystems, tactics and touch points.
  • Developed mission statement “When We All Create, Make and Build, Our World is a Richer, More Personal Place to Live” executed in consumer facing efforts with the rallying cry of “Make More!”.
  • Created the “Touched by Hand” brand look, tone and manner for Global rollout.
  • Increased consumer acquisition and engagement with creation of the Experiential and Digital Engagement Group.
  • Engagement successes – +30 million Social impressions • +90 million Digital impressions • +500 thousand direct consumer engagements
  • Defined new consumer acquisition segments including “Maker Movement”, “Techies”, Millennials and Females, Education, Custom Car and Motorcycle Builders, Digital Manufacturing and In-Home Businesses.
  • Established new businesses and channels including Ecom/Consumer Direct, Consumer Retail, and B2B focus with Education and Business.
  • Launched a new “Digital Platform” including the branded website, user community, and tested new revenue streams including subscription, education and training and a “Maker Marketplace”.



Director of Brand Creative Services

2012 – 2014

  • Established an “internal agency” to develop all marketing programs and consumer engagement.
  • Developed and executed the evolution of the look, tone and manner for the Redbox brand.
  • Produced and managed execution of all marketing, content and promotional materials for over 40K retail locations.
  • Tested and launched new lines of business including Redbox Games, Redbox Instant by Verizon, Redbox Canada and Redbox Tickets.
  • Responsible for brand consistency in all consumer touch points including retail locations, affiliates, social media, and customer service.


Valspar Corporation

Creative Director

2004 – 2006

  • Established the Brand and Creative Services Department for a $3 billion international company.
  • Produced numerous programs for retailers including Lowe’s, Home Depot, Walmart, Ace, and B&Q.
  • Launched various international products and brands including consumer research, product development, packaging, merchandising, traditional and digital advertising.
  • Managed all outside design, advertising, digital/online and research vendor partners.
B R A N D S : American Tradition • Cabot Stains • Eddie Bauer Paint • Guardsman • Goof Off • Quikrete • House of Kolor • Laura Ashley Home • Nickelodeon • Plasti-Kote • Valspar • Waverly


Marketing Support, Inc.

Vice President / Group Creative Director

1999 – 2004

  • Team lead for research and analytics, retail category management and shopper marketing, ideation, product and merchandising design, creative development, production and execution for numerous clients.
  • Executed strategic in-store marketing programs, promotions and co-branding opportunities.
  • Developed Private Branded lines for retailers including Home Depot, KB Toys, and Linens ‘n Things.
  • Created category-management systems for numerous retailers.
  • Team lead for the New Business Development Team.
C L I E N T S : Big Bowl Restaurants • Briggs & Stratton • Bosch Power Tools • Brunswick/Mongoose Bicycles • Chamberlain • Delta • E&J Gallo • Home Depot • KB Toys • Master Brands Cabinetry • Milliken • Rust-Oleum Brands • Skil Power Tools • Ultimate Support


Additional Experience

The Grand Group

Client Director / Creative

Clients: Bank One • Guinness • Kraft • Old Navy • Manhattan Bagel • Marriott Hotels • New World Coffee • United Airlines • Worlds Finest Chocolate

The Food Group

Vice President / Creative Services

Clients: Betty Crocker • Chex Mix • Colombo Frozen Yogurt • The Egg Board • General Mills • Land O’Lakes • Sara Lee • Schwan’s Foods • Yoplait

Lee Hill

Creative Supervisor

Clients: Bud Light • Budweiser • Combos • Dove Bar • Kudos • M&M’s • Milky Way • Michelob • Pedigree • Skittles • Snickers • 3 Musketeers • Twix

Blau Direct Edge

Senior Art Director

Clients: American Express • Bank One • First USA • Sears • Sprint

Paterno Imports : Terlato Wines International

Creative Director

100+ Brands: Allegrini • Boutari • Champagne Ruinart • Chapoutier • Corvo • Freemark Abbey • Frescobaldi • Gancia • Glengoyne • Hardy Cognac • Masi • Markham • Robert Mondavi • Rutherford Hill • Samuel Adams • Santa Margherita • Skyy Vodka

Davidson Marketing

Art Director

Clients: Jim Beam • Kraft Foods • Lienenkugel’s • Miller Beer • Miller Lite • Miller Genuine Draft • Nine Lives • Pizza Hut • Quaker Oats


Columbia College, Chicago

Double Major – Advertising Design and Marketing Strategies